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    <description>Practical tips on web design, SEO and growing your business online, from SO53.</description>
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      <title>Google&apos;s November 2026 core update: what to do (and not do)</title>
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      <pubDate>Sat, 14 Nov 2026 00:00:00 GMT</pubDate>
      <description>Google began a core update on 10 November that may take two weeks. Here is what it means for your small business website, and why not to panic.</description>
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      <title>Introducing AppHusky: app development for a share of the revenue</title>
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      <pubDate>Sat, 14 Nov 2026 00:00:00 GMT</pubDate>
      <description>Got an idea for an app rather than a website? Meet AppHusky, our sister company, which builds web and mobile products in exchange for a share of the revenue instead of a big upfront invoice.</description>
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      <title>How much time do you need to spend on SEO for your website?</title>
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      <pubDate>Tue, 14 Oct 2025 00:00:00 GMT</pubDate>
      <description>SEO isn&apos;t a one-off task, it&apos;s an ongoing commitment. Here&apos;s a realistic look at how much time small businesses should budget for search engine optimisation.</description>
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      <title>Moving your shop from Etsy to your own website: saving fees and gaining control</title>
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      <pubDate>Tue, 10 Jun 2025 00:00:00 GMT</pubDate>
      <description>Etsy is a great place to start, but those fees add up. Here&apos;s why moving to your own website can save money and give you full control of your brand.</description>
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      <title>Case study: moving Dolls House Finishings from Etsy to their own shop</title>
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      <pubDate>Tue, 20 May 2025 00:00:00 GMT</pubDate>
      <description>We helped Dolls House Finishings move from an Etsy shop to their own website and saved them a lot of money on fees in the process.</description>
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      <title>Do you really need to optimise your website?</title>
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      <pubDate>Tue, 18 Feb 2025 00:00:00 GMT</pubDate>
      <description>A fast, well-optimised website isn&apos;t a luxury. It affects your rankings, your conversions and your customers&apos; first impression. Here&apos;s why it matters.</description>
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      <title>Are Single Page Websites Good For SEO?</title>
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      <pubDate>Tue, 15 Oct 2024 00:00:00 GMT</pubDate>
      <description>Single page websites can have advantages and disadvantages regarding SEO (Search Engine Optimisation). This article explores both.</description>
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      <title>What Are The differences between PPC and SEO?</title>
      <link>https://www.so53.co.uk/blog/the-differences-between-ppc-and-seo-explained/</link>
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      <pubDate>Tue, 11 Jun 2024 00:00:00 GMT</pubDate>
      <description>Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) are two different strategies used in online marketing to drive traffic to a website.</description>
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      <title>What Are The Pitfalls Of Updating My Own Website?</title>
      <link>https://www.so53.co.uk/blog/what-are-the-pitfalls-of-updating-my-own-website/</link>
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      <pubDate>Tue, 20 Feb 2024 00:00:00 GMT</pubDate>
      <description>Updating your own website can be a rewarding experience, but it also comes with its fair share of pitfalls. This article outlines some of those pitfalls</description>
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      <title>How Long Does It Take For Search Engine Optimisation To Show Results?</title>
      <link>https://www.so53.co.uk/blog/how-long-does-it-take-for-search-engine-optimisation-to-show-results/</link>
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      <pubDate>Tue, 12 Sep 2023 00:00:00 GMT</pubDate>
      <description>The time it takes for search engine optimisation (SEO) to show results can vary significantly and depends on several factors. This article explains in more detail</description>
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      <title>I Don&apos;t Want to Pay £39 a Month For a Website</title>
      <link>https://www.so53.co.uk/blog/i-dont-want-to-pay-39-a-month-for-a-website/</link>
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      <pubDate>Tue, 18 Apr 2023 00:00:00 GMT</pubDate>
      <description>You&apos;ve just started your business and you need a website. Let&apos;s take a moment to look at what £39 buys you in the modern world, in life and in business.</description>
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      <title>Should I Be Doing My Own Website or Hiring a Web Designer?</title>
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      <pubDate>Tue, 06 Dec 2022 00:00:00 GMT</pubDate>
      <description>When you’re trying to get your business off the ground, every penny counts, but have you got enough time to build and maintain your website?</description>
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      <title>Should I Be Updating My Website Or Leaving it to the Pros?</title>
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      <pubDate>Wed, 17 Aug 2022 00:00:00 GMT</pubDate>
      <description>So, you’ve finally got your website up and running. However, it’s not time to rest on your laurels as your new creation is going to need to be maintained.</description>
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