We helped Dolls House Finishings move from an Etsy shop to their own website and saved them a lot of money on fees in the process!
We were approached by Dolls House Finishings after concerns about how much Etsy were charging them in fees, not only for sales, but also the fees related to adding and relisting products, amounting to around 15% of their monthly income.
From this

To this

The site was ready within 6 weeks including brand new logo design, shop theme customisation, training and data entry. Within a matter of weeks after launch, the new website provided the client with a full return on their investment purely from the saving on fees they would have otherwise paid out to Etsy.
Key features
- Unlimited products (no listing fees). You can add or relist products at no cost, unlike Etsy, which charges $0.20 per product.
- Flexible shipping options. Out of the box your shop will have flexible shipping options such as free shipping, flat rate, per item or weight based, and Royal Mail shipping options.
- Customisable design. We use the OpenCart Journal theme to develop your shop design. The Journal theme is very customisable, so we can adapt it to your requirements.
- Discount coupons and reward points. Offer discount codes and reward points for customer purchases. You can configure reward points however you want, specifying which products can earn reward points and how many points need to be earned to purchase a product.
- PayPal payments. Out of the box your shop will support PayPal payments. PayPal processing fees average around 3% of your customer order total.
- Stripe payments (optional). Stripe is a very popular credit and debit card payment gateway, ideal for small businesses who want to offer card payments with low fees. Stripe charges on average between 1.5 and 2% of your customer order value, with no monthly minimum commitment.
- Flexible special offers. You can easily configure special offer pricing for any product, including a date range for when and how long the offer should last. Using customer groups, you can also set special pricing per customer group.
- Flexible product options. Configure product options such as different sizes or colours per product.
The benefits of moving from Etsy
- Reducing fees
- Brand independence
- Enhanced site customisation
- Customer data and marketing opportunities
- Improved SEO and visibility
- Complete control over your policies and pricing
- Building a long term asset
Read our Moving from Etsy to your own website article for more detail on these benefits.
How much could you save moving from Etsy?
Below are example sales and related costs for our e-commerce sites compared with Etsy.
| Sales per month | Etsy costs | SO53 costs* | You could save |
|---|---|---|---|
| £1,000 | £150 | £80 | £70 per month |
| £2,500 | £375 | £125 | £250 per month |
| £5,000 | £750 | £200 | £550 per month |
*Includes our monthly hosting cost and typical PayPal and Stripe (optional) processing fees for the volume of sales specified, excluding VAT.
Start your online shop and see how much you could save.

