For most of the businesses we work with at SO53, a website is a tool: something that helps customers find you, trust you and get in touch. That is why our websites come at a simple monthly price, starting from £39 per month plus a one-off setup fee. You know the cost up front, and so do we.
Every so often, though, someone comes to us with something different. Not a website for their business, but an idea for a product: an app, a booking platform, a piece of software they want to sell to other people. That is a different kind of project, and it deserves a different way of paying for it. So we set up a sister company to do exactly that. Meet AppHusky.
What is AppHusky?
AppHusky designs, develops and ships web and mobile products. Instead of sending you a large invoice before your app has earned a penny, AppHusky partners with you for a share of the revenue. In short: we build your app, and we share the revenue. AppHusky only wins when you do.
It is the same people and the same attention to detail you get from SO53, applied to apps and software products rather than business websites.
Why apps are priced differently from websites
A business website has a clear job and a predictable cost. You can plan for it like any other running cost of your business.
An app is usually a new product in its own right. It can take a lot more work to build, and nobody knows for certain how much it will earn until it is out in the world. For many founders, the biggest obstacle is not the idea but the size of the development bill. A good idea can sit on the shelf simply because the upfront cost is too high.
A revenue share removes that wall. Rather than asking you to carry all of the risk on day one, AppHusky shares it with you, and shares in the success if the product takes off.
How the revenue share works
It is a simple, four step partnership, built on aligned incentives rather than hourly billing:
- Pitch your idea. Tell AppHusky what you want to build. The team assesses the concept, the market and what it will take to ship.
- Agree the split. Together you agree a fair revenue share, with a small build fee only if the project needs it. Clear terms, in writing.
- We build it. Design, development and launch. You stay in the loop while AppHusky carries the technical load.
- We grow together. Ongoing improvements and support. Because AppHusky shares the upside, it is invested in making your product win.
Why revenue, not profit?
Revenue is one clear number that you can see in your app store or payments dashboard. Profit depends on how costs are counted, which is easy to disagree about later. A share of revenue keeps reporting simple, and you stay free to spend on salaries, marketing and growth without changing what is owed.
Who owns the app?
You do. The product AppHusky builds for you, and its intellectual property, are yours, agreed in writing before work starts. The only thing AppHusky keeps is its own pre-existing tools and libraries, which are licensed to you as part of the product so you are free to run and grow it.
Flexible terms
A revenue share is not the only option. Depending on the project and the risk involved, AppHusky can work on:
- A pure revenue share, with no big upfront invoice
- A hybrid, with a small fee plus a share
- A standard paid build, if you would rather keep all of the revenue yourself
The exact share depends on the scope, the risk and how much you bring to the table, so it is agreed project by project rather than as a one size fits all number.
Is a revenue share right for you?
It tends to be a great fit when you have:
- A clear idea with a realistic path to paying users
- The ambition to grow, not just a one-off build
- An appetite to share a slice of the upside in exchange for a lower upfront cost
- A real business, not just a weekend experiment
AppHusky works with UK based businesses and individuals only.
Just need a website?
If what you need is a website for your business rather than an app, you are already in the right place. Our websites start from £39 per month and we can go from discussion to delivery within 7 working days, as long as we have the information we need from you in good time. Tell us about your business and we will come back to you with ideas and next steps.
Pitch your app idea
If you have an app or software idea and the revenue share model sounds interesting, head over to apphusky.com to find out more, or pitch your idea to AppHusky directly. If it is a fit, the team will come back to you with how a revenue share partnership could work for your project.
